But, they were astounded anyway.Īpril 8: ‘Get a sneak peek into the features of iPhone OS 4.0’ Speculation, rumor, and leaks were common for what people then called the “Apple Tablet.” The tagline was a seeming admission that Apple understood everybody knew what was coming.
Like the iPhone before it, nobody was shocked to see the unveiling of the iPad. The tagline plays on The Rolling Stones’ 1974 song “ It’s Only Rock ‘n Roll (But I Like It).”Ģ010 DenPhotos/ January 27: ‘Come see our latest creation.’ In this invitation, Apple seems to acknowledge that its beloved laptop lines needed some attention.Ģ009 Hadrian/ September 9: ‘It’s only rock and roll, but we like it.’Īnother music-themed invite for an iPod-heavy event. October 14: ‘The spotlight turns to notebooks’ In this case, the hint alludes to “ The Beat Goes On” by Sonny & Cher. The company often uses song-themed taglines when announcing music-related products. Now one of the industry standard editing programs in Hollywood and worldwide.Īpple’s takeover of the music industry through iTunes, the iTunes Store, and the iPod redefined the company in many ways. In a lighthearted take on the “Lights, camera, action” from film production, this Apple event focused on their media production software, Final Cut. And this tagline perfectly reflects that. Everyone knew it would be significant and continue Apple’s trajectory as an industry trendsetter. Reports and rumors of an Apple smartphone had been circulating for years. While the iPhone was a massive game-changer in the communications and computing worlds, it wasn’t a huge shock when Steve Jobs introduced it. This device, more than any other, set the stage for what Apple would do in the second Jobs era.Ģ007 marleyPug/ January 9: ‘The first 30 years were the just the beginning’ While the tagline tradition started in earnest in 2005, we would be remiss if we didn’t mention one of the most famous Apple events in history: the introduction of the iPod. October 30: 'There's more in the making.'Ģ001 Alena Veasey/ October 23: ‘Hint: It’s not a Mac’ October 22: 'We still have a lot to cover.' September 10: 'This should brighten everyone's day.' October 23: 'We've got a little more to show you.' March 2: 'Come see what 2011 will be the year of' September 1: No tagline in the invitation, just a guitar. January 27: 'Come see our latest creation.'Īpril 8: 'Get a sneak peek into the features of iPhone OS 4.0' September 9: 'It's only rock and roll, but we like it.' October 14: 'The spotlight turns to notebooks' January 9: 'The first 30 years were the just the beginning' October 19: 'We unveil Apple's latest pro innovations.'įebruary 28: 'Come see some fun new products from Apple' September 7: '1000 songs in your pocket changed everything.
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